Pay-Per-Click (PPC)
Pay-Per-Click (PPC) advertising is a powerful way to drive targeted traffic to your website quickly and efficiently. With PPC, you only pay when someone clicks on your ad, ensuring that your budget is spent on real, interested prospects. Whether you're looking to boost sales, generate leads, or increase brand awareness, our PPC strategies are designed to deliver measurable results. We optimise your campaigns to maximise your ROI, targeting the right audience with the right message at the right time.
Google Ads Campaigns
As one of the most popular PPC platforms, Google Ads offers unmatched visibility in search results. We create customised campaigns, from keyword research to ad copywriting, to target the right audience and improve your search engine rankings.
Social Media Advertising
With platforms like Facebook, Instagram, and LinkedIn, we help you run targeted social media ad campaigns that engage users and drive conversions. Whether it’s lead generation, product promotion, or brand awareness, we build ads that speak directly to your audience.
Remarketing Ads
Remarketing allows you to re-engage users who have already visited your website but didn’t convert. By showing ads to these potential customers across the web, we can help increase conversions and keep your brand at the forefront of their mind.
Landing Page Optimisation
A good landing page is crucial to converting clicks into customers. We optimise landing pages to ensure they align with your PPC ads, improving user experience and conversion rates.
Our PPC Process
At Trixello, we believe in a straightforward, efficient PPC process that prioritises results. From the initial strategy and campaign setup to ongoing monitoring and optimiSation, we ensure every step is focused on driving targeted traffic and achieving a return on your investment. By continually refining your campaigns based on performance data, we ensure that your campaign is working as hard as possible. Whether you’re running ads on Google, social media, or other platforms, our process is designed to deliver clear, measurable results.
Discovery & Strategy
Week 1-2
Campaign Setup & Design
Week 2-3
Launch & Initial Optimisation
Week 3-4
Performance Tracking & Refinement
Week 4-6
Ongoing Monitoring & Reporting
Week 6+
"We had a great experience collaborating with Trixello! Their expertise in design and development really evolved our website. Communication was smooth, and they made the entire process effortless. We highly recommend Trixello for anyone seeking a professional design team."
FAQs
Find answers to common questions about our Pay-Per-Click (PPC) services and how we can help you.
PPC (Pay-Per-Click) advertising is a form of digital marketing where you pay a fee each time someone clicks on your ad. These ads appear on search engines like Google or on social media platforms. By targeting specific keywords and audience demographics, PPC allows you to reach potential customers directly at the moment they are searching for products or services like yours.
PPC campaigns can deliver immediate traffic to your website as soon as they are launched. You may start seeing clicks and impressions within hours, while conversions may take a few days to optimise as the campaigns are refined. Continuous monitoring and adjustments are made to ensure sustained, long-term success.
Your PPC budget depends on factors like your business goals, the competitiveness of your industry, and the platforms you choose (Google Ads, social media, etc.). We work with you to set a budget that aligns with your objectives and ensures optimal results. We also offer ongoing monitoring to ensure your budget is spent effectively.
We specialise in running PPC campaigns on major platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Bing Ads. Each platform has unique targeting options, and we choose the right one based on your audience, goals, and industry.
We provide detailed, transparent reports that track all important metrics, including impressions, clicks, conversions, and ROI. These reports help you understand how your investment is performing and provide actionable insights to further optimise the campaign.
We conduct in-depth keyword research to find the most relevant and high-performing keywords for your business. We analyse search volume, competition, and user intent to select keywords that will drive qualified traffic to your site and generate conversions.
Google Ads targets users actively searching for specific products or services, offering a high intent to convert. Social Media Ads target users based on demographics, interests, and behaviours, providing an opportunity to engage a broader audience and build brand awareness. We recommend the best platform based on your business needs and goals.
While we can’t guarantee first-page results due to the dynamic nature of search engines and competition, we use proven strategies to improve the visibility of your ads and optimise your campaigns for the best possible outcomes.
We measure success by key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on investment (ROI). We use these metrics to refine your campaigns for continued improvement.
Yes! PPC is an ongoing process. We monitor and manage your campaigns regularly, making data-driven adjustments to ensure they stay optimised and continue to deliver results. Our goal is to maximise ROI over the long term.
If your ads aren’t performing as expected, we analyse key metrics, test new strategies, and make adjustments to improve results. This could include refining ad copy, adjusting targeting, revising keyword strategies, or reallocating your budget. We continuously monitor and optimise campaigns to improve performance.
Getting started is easy! Contact us to discuss your business goals and target audience. From there, we’ll create a customised PPC strategy and launch your campaign, managing every aspect from start to finish to ensure success.
Still have questions?
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